The Landing Page is Mightier than the Ad

I’m always amazed by how much work (time, money, effort, revisions, fights, blood, sweat, tears) people are willing to put into front-end creative for advertising without so much as thinking about what happens after. In some cases, at all. Take, for example, this mobile ad I was served by Emirates Airlines, highlighting its ongoing policy debate with major […]

Toward a New Birth of Freedom

America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves. – President Abraham Lincoln   Freedom is never more than one generation away from extinction. We didn’t pass it to our children in the bloodstream. It must be fought for, protected, and handed […]